About CR7 Underwear Australia

Introducing Cristiano Ronaldo CR7 Underwear



Cristiano Ronaldo white CR7 mens underwear

The CR7 Underwear and Socks collection is now available in Australia. Launched in 2013 by Cristiano Ronaldo, the world's most famous football player, and the Danish underwear manufacturer JBS Textile Group, the brand represents the cool, fashionable and ultra-active lifestyle of Ronaldo himself.

The CR7 Underwear and Socks collection was designed in collaboration with Ronaldo and the New York-based designer Richard Chai. Richard is known for his work with several international fashion brands such as Armani Exchange, Donna Karan and Marc Jacobs. 

Meet the designer



Richard Chai designer of CR7 underwear

Watch this video where Richard Chai talks about the exciting collaboration with Cristiano Ronaldo and JBS when he designed the CR7 Underwear and Socks collection.

The Company Behind CR7

JBS is a Danish underwear and socks company established in 1939. Today JBS is Scandinavia’s leading underwear and socks manufacturer who maintain a leading position in the underwear market by focusing on four core values: comfort, quality, innovation and individuality.

“The companies that I choose to work with need to be fashion oriented and of the highest quality to be able to deliver a superior product to my fans. In JBS I have found a collaborator who produces products of the highest quality and has a strong heritage of great design,” says Cristiano Ronaldo.

See more at JBS Textile Group